Sample Site Map for a Product Marketing Website

Ee Leng
2 min readOct 26, 2020

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Help users navigate their way!

This is a site map I did for a client’s product marketing website. Site map is important for these reasons:

  1. Guides the designer/marketing head/product manager to plan and organize the content or data and create a solid information architecture, before diving straight into website navigation
  2. When content is well-organized, it will then be a breeze for users to navigate through your site. The website could be described as similar to a shopping mall — if the layout is clear and good visual cues, then the customer will always know where to navigate to their next destination store (page).
  3. Gives a overall macro view of your website, so that anytime you wish to edit or add new content, the site map will always serve as a reference point. You can then easily scan through to know what is the existing, and pick out where to make changes to.
  4. It is also useful if there are many stakeholders for the website, the site map will then serve as a single source of truth for the company and provide a clear view.
  5. Helps the engineers building the site to understand the structure that the business units have in mind and how to construct the urls. E.g. a business built for the long term only has 1 product now, but might have product expansion plans in future. So instead of constructing as L1 category www.xxx.com/remit, it would be meaningful to create L2 categories instead, so the url would look like www.xxx.com/products/remit.

Just a few items I have off my head, if you have other thoughts about site map, feel free to share!

Till later~

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Ee Leng

I’m a product manager. Change request trains my flexibility, system bug trains my patience and a endless backlog trains my focus. That’s why I also do yoga.